Hello, readers and friends. It’s a crisp new year that I hope finds you all well.
You may remember that we announced a hiatus from this newsletter a few months ago. With 2019 upon us, it’s time to share why.
As trippy as it is to share (and presumably read) that news, it’s true. For the past several months, we’ve been finalizing our transition out of agency life and into the in-house team for one of our dearest client partners: Smart Passive Income (SPI). For those of you who are familiar with SPI and Pat Flynn (its founder), then you know just how special the brand and the person behind it are.
This moment is many things.
For us, as a team, it’s: Exciting (for the opportunity to play a larger, more direct role in the SPI community). Sad (for the client partners whom we will no longer directly serve). Challenging (for the many emotions to manage, questions to answer, and logistics to get right). Galvanizing (thanks to the higher stakes that will bring us closer together).
For me, as the crazy person who created this company, it’s: Thrilling (for the growth opportunities this move will afford for my team and me). Awkward (because big changes always are). Validating (for it showcases the quality and character of the team and their work). Satisfying (for it brings a beautiful end to a major seven-year chapter in my career).
But most of all, and by far, it’s humbling.
Despite operating deep in the content marketing universe, we never became all that comfortable marketing ourselves. Instead, we worked hard and let that work do most of the talking. That seems to have worked out okay. But the real reason we are where we are today is thanks to the amazing people we met along the way.
Amazing client partners. Inspiring platform partners. Honest and kind advocates. Talented extend team members. Supportive professional partners. And you, whether you’re one or several of those things, or merely a reader who has cared to follow us along this winding and unexpected road.
So many people have made a lasting impression on us. We’re deeply grateful for everyone who has inspired, supported, cheered, and worked with us over the years. Our success is thanks to you.
While Winning Edits is at its end, we have a vision to continue sharing news, insights, and opinions about content marketing, publishing, and related topics underneath our new banner of SPI. Specific plans are still in the workshop and should be emerging soon. If you care to remain engaged with us, please follow the link below to subscribe to the SPI newsletter (which is already a gem).
Good luck with all of your writing, publishing, and business ventures in the year ahead. We’ll be rooting for you, as always.