Here at Winning Edits, we’ve always got our eye on brands that are doing exciting things, whether in the realm of footwear, video production, online retail, or portable hydration.
Today, we highlight the brands that are blipping the loudest on our radar lately. Some of them are household names, while a few might be totally new to you—but they’re all unlocking the next level.
Brands with Amazing Experiences
Altra Running Shoes
Worn by David Grabowski, Production Editor at Winning Edits
At the age of twelve, Golden Harper (cofounder of Altra) ran an age-group world-best 2:45 marathon. He’s intimately attuned to the physical pains and aches runners experience, so he created a shoe that addresses them. “So many runners who complain about pain can trace their issues back to running form. Altra is one of the only shoe brands out there that emphasizes the importance of good form and practical steps for reinforcing it,” says Grabowski.
For your body: AltraRunning.com
RED Digital Camera
Seen by Caleb Wojcik, Friend of Winning Edits
RED Digital Camera has been the digital standard for filmmakers for a while now. Everyone and their mother uses RED’s technology, from television creators to documentarians to music video directors. Why? Not only do their cameras let you shoot in mind-bogglingly beautiful 8K, but they’re also fairly easy to use, and light enough to lug around on your next Amazonian river adventure.
For your Oscar nod: Red.com
Brands with the Biggest Bang for Your Buck
Bought by Sara Jane Hess, Production Designer at Winning Edits
With so many options when it comes to your water bottle, which direction do you go? Cool and hip? Indestructible? Eco-conscious? How about all of the above? Corkcicle Waterman is exactly that. “I use it every day,” says Hess. “It’s been across the country with me, been dropped, chewed on by my dog, and it’s still in perfect condition. It lets me stay hydrated and save the earth, fill by fill.”
For your excursion: Corkcicle.com
Bought by Mindy Holahan Peters, Senior Web Producer at Winning Edits
If nuclear war ravaged the earth, and all essential forms of power were wiped out, you might try to hook up the grid to a KitchenAid mixer. “I have a KitchenAid stand mixer that I inherited about twenty years ago from my grandma,” says Holahan Peters. “My husband and I bake on a weekly basis, and it shows no sign of stopping.”
For your kitchen: KitchenAid.com
Brands That Are Digitally Savvy
Amazon Dash Buttons
Looking at by Mikky Daub, Friend of Winning Edits
We humans like to push buttons—in more ways than one. But pushing a button and then, voilà, we’ve got whatever we need . . . What is this life?! “Using them to automate the redundant and frequent task of ordering products has saved me quite a bit of time and made such a mundane task a bit more fun,” remarks Daub.
For your finger: Amazon.com/dash-buttons
Looking at by Matt Gartland, CEO at Winning Edits
Twitter has had its challenges—in staying relevant, in properly addressing abuses, in just competing from a technological perspective. “I feel 2018 is a make-or-break year for Twitter,” comments Gartland. “It’s gotta figure itself out. They’re innovating a ton right now—not all of it good, but they’re hustling to better integrate with our everyday lives. I’m excited to see what they try.”
For your curiosity: Twitter.com